Watch Claire Pennicard's CI2010 presentation!

Claire Pennicard is a pig farmer. You might think that she ended up in this career because it was a family business, or because of location, or any number of other reasons.

But the truth is, Claire is a pig farmer because she chose to be a pig farmer.

A series of careful calculations and meticulous research led her to this career, and to wide acclaim and recognition for her outstanding innovation and entrepreneurship.

This fascinating presentation follows Claire’s journey from her first beautiful sprawling cattle farm in the 1980s to the two 250m long pig farms she owns today. Two 250m long pig farms that produce $9million worth of pork per year.

By thinking outside the square Claire has reached the best kind of success – one that is financially sustainable, environmentally friendly and animal-welfare responsible.

Watch this video to hear how Claire ethically and innovatively achieved her goals.